SMS marketing: boost your campaigns with a direct and efficient channel
Take advantage of the power of SMS campaigns to engage your customers, generate point-of-sale traffic, and maximize your conversions with short, impactful messages.
SMS marketing: the direct channel to engage and convert
In a world where consumers are saturated with digital advertisements, SMS marketing has emerged as one of the most effective levers for directly reaching your audiences. With a reading rate of 95% within 3 minutes of receipt, SMS campaigns guarantee rapid and impactful communication.
SMS marketing makes it possible to broadcast short, personalized messages, adapted to different objectives: drive-to-store, prospecting, loyalty, or even product launches. It offers a direct and measurable approach, ideal for maximizing your performance.
At Dékuple Agency, we design tailor-made SMS campaigns, optimized to capture the attention of your targets, strengthen your customer relationships and generate concrete results.
Our examples of SMS campaigns
The point of view of our SMS marketing expert
“SMS is today the most effective and economical customer prospecting channel: it guarantees an almost immediate reading rate while controlling costs. In addition, its simplicity and low environmental impact make it a simple and sustainable solution, perfectly adapted to current challenges of responsible communication.”
Stéphane Bernal, Acquisition expert
Ask an expert in SMS marketing for advice
Let's study how to boost your marketing actions with effective and impactful SMS campaigns
Image credit: Vectorjuice
Why is SMS marketing so effective?
Some key statistics illustrate the effectiveness of SMS campaigns:
- 7 out of 10 French consumers want to receive offers or discount coupons via SMS.
- 95% of marketing SMS are read within 3 minutes of receipt.
- 60% recall rate, significantly higher than traditional media such as TV (15%) or radio (14%).
Thanks to its immediacy and personal nature, SMS marketing is a powerful tool to captivate your audience, even in an environment where their attention is highly solicited.
The benefits of SMS marketing for your business
A direct and personal channel
Unlike other advertising formats, SMS goes directly to the customer’s pocket, creating a personal and immediate connection. This format is particularly effective for delivering short, actionable messages such as promotions or reminders.
Exceptional ROI
With its controlled cost and high conversion rate, SMS marketing offers one of the best returns on investment among digital channels. With a highly qualified audience and targeted messages, each campaign generates measurable impact.
An ideal solution for drive-to-store
SMS marketing is a powerful lever to drive customers to physical stores. By combining exclusive offers with geolocation, you can turn SMS into effective generators of local traffic.
Precise results measurement
Every SMS campaign can be precisely tracked using metrics such as click-through rates, conversion rates, or in-store visits, enabling continuous optimization.
Use cases for SMS marketing
Promotional campaigns
Distribute exclusive offers and time-limited promotions to boost sales quickly. The short, direct SMS format is ideal for encouraging immediate action.
Drive-to-store
Encourage your customers to visit your stores with geolocated and personalized SMS campaigns. Add links to interactive maps or QR codes for a seamless experience.
SMS prospecting
Reach new prospects by sending messages tailored to their needs and interests. In B2C, SMS is particularly effective for capturing the attention of a targeted audience.
Loyalty and engagement
Strengthen relationships with your customers by sending reminders, personalized invitations, or exclusive perks such as gift cards or discount codes.
Notifications and reminders
Notify your customers about deliveries, appointments, or important updates with automated SMS, scheduled to arrive at the right time.
The concrete benefits of our SMS campaigns
Immediate increase in sales and traffic
With its immediacy, SMS marketing generates rapid results. For drive-to-store campaigns, it can turn a promotion into a surge of in-store visits.
Improved customer relationships
By sending personalized messages that meet your customers’ expectations, you strengthen their attachment to your brand and enhance their overall experience.
Reduced acquisition costs
With very low sending costs and high conversion rates, SMS marketing is a cost-effective acquisition lever, particularly suited for targeted campaigns.
How Agence Dékuple supports your SMS campaigns
At Agence Dékuple, we combine marketing expertise and advanced technologies to design high-performing SMS campaigns tailored to your objectives.
Our 5-step approach
- Defining objectives and audience: We analyze your needs and segment your contact database to maximize the relevance of your campaigns.
- Creating impactful messages: Our experts craft short, personalized, and compelling messages that grab attention and generate results.
- Automation and scheduling: We schedule your campaigns to reach your audience at optimal times, using advanced tools to automate sending.
- Tracking and performance analysis: Using precise KPIs (click-through rates, conversion rates, etc.), we measure campaign effectiveness and identify areas for improvement.
- Continuous optimization: We adjust your campaigns based on results to ensure consistently high performance and maximum ROI.
Customized solutions for every need
Whether for drive-to-store, prospecting, or loyalty-building, we tailor our SMS strategies to your goals and industry.
Discover all our expertise in customer acquisition